When Banana Ruled

The abusive harvest of a simple fruit built an empire: the United Fruit Company. A fruit that conquered the markets of the world, but devastated Central America. The amazing story of the banana: pioneers of globalized capitalism, dictators of banana republics, revolutionaries, the inventor of modern advertising, tons of bananas, bloody shades of yellow. The story of a ruthless enterprise, without borders or rules to respect, except the cruel law of supply and demand…