Alina Pyazok

Alina Pyazok, along with Alexander Gudkov, Aisultan Seyitov and several other influential figures, is largely responsible for the YouTube revolution in Russian pop culture. It is her "feather" who owns the virtual clips of the Little Big kitsch band, including the main choreographic "virus" of 2018 - the video Skibidi. The unforgettable visual style of Little Big, thanks to its popularity on YouTube with fans all over the world, has already brought its channel almost 4 million subscribers and more than 800 million views. The band tours a lot in Russia and abroad. Born in Chelyabinsk, Pyazok was shooting stories for regional TV as a teenager, and later couldn't get into a budget place at VGIK and went to St. Petersburg to study as a documentary photographer. There she began her career as a video maker and at first worked a lot with artists of different "informal" genres: rock, rap, reggae, etc., and then went to St. Petersburg to study as a photo documentary filmmaker. In 2013 Pyazok became a part of Little Big band assembled by vocalist Ilya "Ilyich" Prusikin. Gradually a pool of bloggers and young artists was formed around the band - clips for them are often shot by Alina ("Bread", Lizer, The Hatters, etc.). She also works with other performers, such as popular rappers Feduk and LSP. Also Little Big's creative portfolio includes YouTube show "ClickCluck" - it is another super-popular channel with 5.6 million subscribers and more than 720 million views.